VP Harbor, Know Your Worth. Own Your Next Move.

Business Sales · Advisory · Acquisitions

Know Your Worth.
Own Your Next Move.

Whether you're ready to sell the business you've built, or ready to buy your next one, VP Harbor guides you through every step with expertise, strategy, and complete confidentiality.

The complete path
to your next chapter.

Both.
Seller & buyer expertise
100%
Confidential process
Full.
End-to-end deal management

Why it matters

Most business owners only do this once.

Selling or buying a business is one of the biggest financial decisions of your life, and most people go into it without knowing what they don't know.

Leaving money on the table
Sellers who don't know their true number consistently accept less than their business is worth.
Lost confidentiality
Employees, competitors, and customers learn too early, and it costs everything.
Wrong buyers, wasted time
Unqualified prospects drain months with no deal at the end.
Blindsided at closing
Surprises in due diligence unravel deals that should have closed easily.

The VP Harbor process

Here's how it works.

1
Know your number
Start with a free valuation estimate. Understand what your business is worth before you make any decisions.
2
Get a guide in your corner
Work with a broker who knows both sides of the table, protecting your interests from first conversation to final signature.
3
Close with confidence
Whether stepping away from something you've built or stepping into something new, leave nothing on the table.

The brand advantage

Your business is worth more
with the right presentation.

Buyers don't just buy numbers, they buy confidence. A business with a clear brand, a professional online presence, and a story that's easy to trust consistently commands a stronger price and attracts more serious buyers.

That's why VP Harbor works alongside Tenth Creative, a brand and marketing studio that helps sellers get found, get clear, and get ready, before going to market, when it matters most. Tap a card to see how.

Brand Clarity
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Brand Clarity
A confusing brand makes buyers nervous. We help sellers tighten their message and visual identity so the business reads as organized, professional, and easy to step into.
Online Presence
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Online Presence
Serious buyers research online before they ever call. A clean, professional website and digital footprint builds trust before due diligence even begins.
BOSS Systems
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BOSS Systems
A branded business automation platform that helps your business show up, follow up, and stand out, no matter who's running the day-to-day. A real asset for the next owner.

A stronger brand doesn't just look better. It sells better.

About VP Harbor

A boutique firm built for both sides of the deal.

VP Harbor was founded because business owners deserve a broker who treats this like their own money is on the line, a genuine advisor who understands the full picture from valuation to closing.

Meet JaysonMeet Jayson
Jayson Van Pelt, Founder of VP Harbor

What makes VP Harbor different

The complete package, for every stage of the deal.

Both-sides expertise Understanding buyers makes us better advocates for sellers, and vice versa.
Confidentiality first Discretion is built into every step, your business, your employees, your timeline.
Boutique and personal Not a franchise. Not a volume play. Every client gets Jayson's full attention.
End-to-end guidance From first valuation to final signature, with you the entire way.
Both-sides expertise Understanding buyers makes us better advocates for sellers, and vice versa.
Confidentiality first Discretion is built into every step, your business, your employees, your timeline.
Boutique and personal Not a franchise. Not a volume play. Every client gets Jayson's full attention.
End-to-end guidance From first valuation to final signature, with you the entire way.

The risks of going it alone

Most owners sell only once. That's why the right guide matters.

Undervaluing your business
Leaving significant money on the table because you didn't know your true number.
Losing confidentiality
Employees or competitors learning too early, before the time is right.
Wrong buyers, wasted months
Unqualified prospects who were never serious drain your time and energy.
Bad deal structure
A high price means nothing if the terms and taxes aren't in your favor.

The selling process

What selling with VP Harbor looks like.

1
Know your number
A thorough valuation, a clear picture of what your business is worth and what drives the best outcome.
2
Build your exit strategy
Timing, pricing, and preparing your business to maximize value before going to market.
3
Go to market, confidentially
Marketed to qualified buyers without exposing your identity. Every prospect signs an NDA first.
4
Qualify the right buyers
We screen and vet so you only spend time with serious, financially capable, right-fit buyers.
5
Negotiate in your favor
Price, payment structure, transition period, and tax implications, every term evaluated in your best interest.
6
Close with confidence
Guided through due diligence, coordinating with attorneys and lenders to reach closing without surprises.

Confidentiality

Your employees don't need to know.
Neither does your competition.

Confidentiality isn't just a policy at VP Harbor, it's a commitment built into every step of our process. We never advertise your business by name. We never share financials with unqualified buyers. Every prospect signs a non-disclosure agreement before they learn anything sensitive.

You keep running your business. We handle the process quietly, professionally, and in complete confidence.

The buyer's journey

Most buyers don't know where to start. We do.

There are thousands of businesses for sale online. Most listings are incomplete, overpriced, or simply the wrong fit. Finding the right business takes expertise most buyers don't have on their own.

1
Define what you're looking for
A deep conversation about your goals, background, lifestyle, and investment range, finding the right business, not just any business.
2
Get matched with real opportunities
We search our network on your behalf, including businesses that never go public. When listings go live, you hear first.
3
Evaluate with expert eyes
We help you understand the financials, identify red flags, and assess whether the asking price matches real value.
4
Structure the deal in your favor
From offer to financing to transition, every step guided so you step into ownership with a solid foundation.

Buyer Match

Tell us what you're looking for.
We'll get to work.

We work your search on your behalf, including opportunities that never go public. The more you tell us, the better we can match you with the right business.

1 About You
2 Your Search
3 Your Goals

Let's start with you.

What kind of business are you looking for?

Not sure? No problem, leave it open and we'll send you a range of options.

A little more about what you're hoping for.

You're on our radar.

We'll review your profile and be in touch within 1 business day. If we find a match before that, you'll hear from us sooner.

Also Request a Full ValuationAlso Request a Full Valuation

Your information is kept completely confidential. We never share your details with sellers or third parties without your explicit permission.

Jayson Van Pelt, Founder of VP Harbor

Meet Jayson Van Pelt

Founder & Business Broker

Jayson founded VP Harbor because he saw how badly business owners needed a broker who took this as seriously as they did. With expertise spanning valuations, deal structuring, buyer qualification, and confidential marketing, VP Harbor offers something most brokers can't, a deep understanding of both sides of every deal.

That dual perspective means sellers get a broker who knows exactly how buyers think. And buyers get a guide who knows what sellers are really protecting.

VP Harbor is also part of something larger. Jayson works alongside his wife Brandie Van Pelt, founder of Tenth Creative, a brand and marketing studio. Together they offer business owners a rare advantage: not just a broker to close the deal, but a team that can strengthen your brand, sharpen your online presence, and set your business up to attract the right buyer at the right price, before you ever go to market.

What makes VP Harbor different

The complete package, for every stage of the deal.

Both-sides expertise Understanding buyers makes us better advocates for sellers, and vice versa.
Confidentiality first Discretion is built into every step, your business, your employees, your timeline.
Boutique and personal Not a franchise. Not a volume play. Every client gets Jayson's full attention.
End-to-end guidance From first valuation to final signature, with you the entire way.
Both-sides expertise Understanding buyers makes us better advocates for sellers, and vice versa.
Confidentiality first Discretion is built into every step, your business, your employees, your timeline.
Boutique and personal Not a franchise. Not a volume play. Every client gets Jayson's full attention.
End-to-end guidance From first valuation to final signature, with you the entire way.

What happens next

Here's what to expect after you submit.

1
Jayson reviews your submission
Within 1 business day, you'll hear from Jayson directly to confirm and schedule a brief discovery call.
2
Discovery call, 30 minutes
A no-pressure conversation about your business, goals, and what you'd like to know. Everything is confidential.
3
You receive your full valuation
A thorough written assessment of your business's value, with factors that drive it and how to maximize it.

Get started

Tell us a little about your business.

No cost. No obligation. VP Harbor earns a commission only when a deal successfully closes — so our only incentive is to get you the best possible outcome.

Seller's Discretionary Earnings, your profit before owner's salary, interest, taxes, and one-time expenses.

Your Estimated Value Range

$0 – $0

Based on the numbers you entered, here's a ballpark range. Your actual value depends on far more, deal structure, customer concentration, recurring revenue, and more. A full valuation accounts for all of it.

Request a Full ValuationRequest a Full Valuation

Question 1 of 5

How would you describe your financial records?

Question 2 of 5

How dependent is the business on you personally?

Question 3 of 5

Is your revenue trending up, flat, or down over the last 2 years?

Question 4 of 5

Do you have a clear picture of your profit margins?

Question 5 of 5

How soon are you hoping to exit?

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